Jun 152011

The Fun Theory is a really cool project predicated on the idea that people are more likely to change their behavior if the reward is inspiring and uplifting. Sure, you can threaten and scare people into changing their ways but it’ll be a constant struggle and people will in fact get very creative in resisting and defying you, not even necessarily because they disagree with your message or goal but because nobody likes to be told what to do and how to behave.

Check out the site, but here’s an old favorite of people choosing to walk up the stairs because they get to play “foot piano” which is truly an example of sowing seeds for creative change.

[tubepress video=”2lXh2n0aPyw”]

  2 Responses to “The Fun Theory”

  1. This is very cool, Sven. Thanks for sharing. I linked to it from our Noontime News today.

  2. Thanks Jan. I’m thinking of doing something a little more substantial with this, which might qualify as a post on lovely BPI.